"Harmony of Whiskey and Music"... Macallan Launches Duty-Free Exclusive Concept Number 2 Edition

[Asia Economy Reporter Lee Seon-ae] Single malt whiskey Macallan announced on the 2nd that it will launch a new product in its Concept Series.

The newly released Macallan Concept Number 2 series will be sold at Lotte, Shilla, and Shinsegae duty-free shops in Terminals 1 and 2 of Incheon International Airport, as well as at the Jeju JDC duty-free shop, priced at $150 per bottle, ?120, and €135.

Since its first release in 2018, the second edition of the new Concept Series was inspired by Macallan's passion for whiskey making and the 'creativity'?a dedicated element of composers who create music.

In particular, the Macallan Concept Number 2 product carries even greater significance as it embodies the collaboration between music and whiskey, along with the passion of Steve Bremner, Macallan's Master Whisky Maker. Steve Bremner leads Macallan's whiskey production and also lives a passionate life as a music DJ outside of work hours, greatly contributing to the planning and production of this product.

Steve Bremner, Macallan's Master Whisky Director, said, “If the process of creating new music is the beginning of composition by layering various sounds, then making Macallan is like layering diverse flavors from different casks. Just as the unique personalities of each cask and the characteristics of individual instruments harmonize to create music, this product was made through such a special harmony.”

Macallan Concept Number 2 is a product that harmonizes the spicy taste of sherry casks with the citrus and vanilla aromas from casks that matured American bourbon whiskey, expected to provide consumers with an experience that stimulates various senses through the deep and rich flavors of oak barrels.

Suzy Smith, Global Duty-Free Director at Edrington, said, “Encouraged by the positive response to Concept Number 1, we have consecutively launched Number 2. This Concept Series product is Macallan's innovative marketing approach for duty-free exclusive products, and we will continue to develop various new products to supply better items to duty-free shops in the future.”

Meanwhile, Macallan Concept Number 2 is currently sold at duty-free shops in Incheon International Airport terminals, Macallan exclusive stores at Taiwan Taoyuan Airport and Terminal 5 of London Heathrow Airport, as well as major airport duty-free shops worldwide including Dubai Airport duty-free.

This content was produced with the assistance of AI translation services.