Auction Launches 'Auction Byulmi' Featuring Only Products with Ratings Above 4 Stars

[Asia Economy Reporter Seungjin Lee] Online marketplace Auction announced on the 2nd that it will hold a special exhibition called ‘Auction Byeolmi,’ a corner introducing verified fresh food products.

The first ‘Auction Byeolmi’ products, available until the 8th, are ‘oranges’ and special citrus fruits such as Cheonhyehyang and Cheonggyeon. Various benefits such as discount coupons are provided, and if the taste is unsatisfactory, ‘free returns’ are also possible.

‘Auction Byeolmi’ is an event that selects and sells only highly rated products that have received an average of 4 stars or more in the ‘Auction Purchase Satisfaction Evaluation,’ which customers rate themselves with 5 stars. Reflecting the online shopping environment where customers cannot see or touch the products directly, the intention is to reduce purchase risks through products with high actual satisfaction. ‘Auction Byeolmi’ selects items twice a month and introduces them biweekly.

In this event, special citrus fruits such as oranges, Hallabong, Cheonhyehyang, and Cheonggyeon are offered at special prices with discounts of up to 31%. A ‘Byeolmi exclusive discount coupon’ is also provided. All members receive a ‘15% discount coupon’ that can be used up to 7,000 KRW for purchases over 15,000 KRW. Smile Club members receive an additional ‘20% discount coupon.’

Additionally, various unique corners can be found, such as a small-pack ‘Tasting Deal’ for single-person households, a ‘New Variety Deal’ introducing Cheonggyeon, which is cultivated by crossbreeding Gungcheon early tangerines and Trovita oranges, and a ‘Preorder’ where premium products carefully selected by MDs are offered at discounted prices for advance orders. In particular, the ‘Preorder’ features promotional videos jointly produced by sellers and MDs to vividly convey product introductions and production processes.

Shin Dong-ok, head of Auction’s marketing team, said, “Auction Byeolmi is Auction’s new signature exhibition introducing fresh food products strictly selected from the customer’s perspective. We have put great effort into enabling customers to purchase verified products at reasonable prices, so we expect a lot of interest.”

This content was produced with the assistance of AI translation services.