Suffering of 'Corona Beer' Due to Its Name Being the Same as Virus

Corona beer / Photo by Yonhap News

[Asia Economy Intern Reporter Lim Juhyung] As the novel coronavirus disease (COVID-19) spreads worldwide, it has been confirmed that even the image of a beer with the same name has been affected.

On the 28th (local time), a survey conducted by the U.S. polling firm YouGov among American adults showed that the purchase intention for 'Corona beer' hit its lowest point in two years. The 'YouGov Buzz' score, an indicator representing a specific brand's image and reputation, also plummeted from 75 points last month to 51 points recently for Corona beer.

Constellation Brands, which distributes Corona beer in the U.S., recently issued a statement clarifying that it has "no relation to the (corona) virus." The company's stock price also recently dropped by 8%.

Corona is a Mexican beer known as the best-selling imported beer in the United States. The word "corona" means "crown" in Spanish.

Meanwhile, the novel coronavirus that caused COVID-19 was named because, when viewed under a microscope, it resembles a crown. There is no connection between Corona beer and the coronavirus.

Parody images were created based on the fact that the novel coronavirus and Corona beer share the same name. / Photo by SNS capture

However, as COVID-19 spread recently, some netizens searched for 'Corona beer virus,' showing confusion between the coronavirus and Corona beer.

Some have even created parody images taking advantage of this atmosphere. Recently on Facebook, an image of two men wearing masks and protective suits holding a Corona beer bottle gained popularity, while photos of other beer bottles keeping their distance from the Corona beer bottle while wearing masks were also posted.

This content was produced with the assistance of AI translation services.