Kim Jang-yong Appointed CEO of Advertising Agency BBIDO
[Asia Economy Reporter Yoojin Cho] Global advertising agency VBIDO Korea announced on the 28th that it will appoint Kim Jang-yong as the new CEO starting next month on the 1st.
New CEO Kim has worked at leading domestic advertising agencies such as Cheil Worldwide and TWBA, leading advertising campaigns for Amorepacific, Maeil Dairies, CJ Foodville, Dong-A Pharmaceutical, Adidas, and others.
Kim is recognized as the next-generation leader in the advertising industry, having built a strong network with advertisers and significantly grown brands. He has received numerous awards including AdFest, Effie Awards, and the Korea Advertising Awards.
VBIDO Korea stated, "The passion and capabilities of new CEO Kim, who has long been trusted by partners and advertisers, will become a new driving force for the company's growth."
Jean-Paul Berger, VBIDO Asia Regional Chairman, said, "CEO Kim deeply understands marketing trends and possesses a networking mindset," adding, "This aligns with the values the company pursues and is expected to lead new trends in the advertising industry."
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