KB Kookmin Bank Recruits First Generation of Customer Panel 'KB Kookmin Fansumer'

[Asia Economy Reporter Kangwook Cho] KB Kookmin Bank announced on the 27th that it will recruit the first generation of customer panel 'KB Kookmin Fansumer' until the 11th of next month.

The existing representative customer panels of KB Kookmin Bank, 'Customer Advisory Group' and 'Hominkan,' will be integrated and operated as 'KB Kookmin Fansumer' starting this year.

The newly launched KB Kookmin Fansumer consists of 'Fansumers' who only participate in online surveys and 'Fansumer Leaders' who perform additional activities such as service experience, task submission, and customer interviews.

The first generation of 'KB Kookmin Fansumer' will select about 1,000 people considering age and gender, and 'Fansumer Leaders' will be selected later by receiving applications from customers chosen as Fansumers. The activity period is about eight months from April to November this year.

'Fansumers' will receive Livemate points, the integrated membership points of KB Financial Group, when participating in online surveys, and 'Fansumer Leaders' will be given a fixed activity fee when performing tasks. In addition, separate incentives will be provided to outstanding participants.

Applications can be made on the KB Kookmin Bank website > All Services > Event Zone or KB Star Banking > Customer Center > Events.

A KB Kookmin Bank official said, "Fansumers refer to new consumers who directly participate in the manufacturing and production of products and services, actively consume, and do not hesitate to criticize. We are waiting for enthusiastic customers who will become fans of KB Kookmin Bank and provide affectionate advice."

This content was produced with the assistance of AI translation services.