KT to Begin Galaxy S20 Pre-Orders from 27th... YouTube Launch Event Held

[Asia Economy Reporter Koo Chae-eun] KT began pre-activation of the Galaxy S20 from the 27th. The Galaxy S20 will officially launch on March 6, starting with pre-activation for pre-order customers on the 27th. The pre-order period has been extended until March 3, and the pre-activation period lasts until March 5.

Analysis of the pre-order status conducted by KT from the 20th revealed that half of the Galaxy S20+ model pre-order subscribers are female customers. This is more than 10 percentage points higher compared to the previous model, the Galaxy S10 5G. Additionally, 35% of pre-order customers for this model chose KT’s exclusive color, ‘Aura Red.’ Notably, customers in their 20s and 30s, who value individuality, accounted for over 60% of the pre-orders.

◆ YouTube Live Launch = To commemorate the launch of the Galaxy S20, KT held a launch event via YouTube live streaming on the evening of the 26th. This was a measure in response to the spread of COVID-19, conducting the launch event non-face-to-face instead of the traditional invitation event to ensure customer safety. The event host, BJ ‘Enjoy Couple,’ said before the event started, “For the safety of our customers, we are holding the Galaxy S20 launch event via YouTube live streaming. We will conduct the broadcast as a moment to take a break amid the heavy atmosphere.”

All 100 invited pre-order customers from KT’s official online mall, KT Shop, were given genuine Samsung wireless chargers. In addition, KT gifted various prizes such as Samsung air purifier cubes, Andaz hotel stay vouchers, and Galaxy Watches to attendees through a raffle. The first prize winner in the raffle, customer Heo Ji-woo (Gwanak-gu, Seoul), received a one-year support for the new 5G plan ‘Super Plan Premium Plus.’ Heo Ji-woo said, “I was captivated by the KT exclusive red color and pre-ordered, and I am very happy to have won the first prize. I will make good use of KT’s various programs such as Super Change and affiliated card benefits.”

The broadcast was held at the Seoul Gwanghwamun KT Square ‘Ilsangisang,’ which was renewed with a ‘Red’ concept to mark the Galaxy S20 launch. Ilsangisang is a 5G experience space operated under the theme ‘Specialness found in ordinary daily life.’ Since its opening last December, it has been loved by the millennial generation as a popular spot for taking SNS photos.

◆ Jennie SNS Promotion = To celebrate the launch of the exclusive color Aura Red, KT is running an SNS promotion called ‘Jennie Red Imitation’ featured in the TV commercial. Customers who upload a certification shot on their Instagram will be entered into a draw to win prizes such as the Galaxy S20+ Red and Galaxy Buds+ Red. The customer who best imitates Jennie’s look in the TV commercial will receive the outfit worn by Jennie. The first 25 customers (total 500 people) who upload certification shots daily for 20 days will receive Americano coupons. This promotion runs from March 2 to 31 and is open to everyone.

◆ Diversification of Content Benefits = Along with the launch of the Galaxy S20, KT released the ‘Super Plan Plus’ plan that includes video, music, and VR content benefits, and also offers opportunities to enjoy game content freely. KT is starting an open beta service by upgrading the UI and content of the ‘5G Streaming Game’ launched last December. A game description menu is added within the application, and users can enjoy games more easily and enjoyably using joysticks optimized by genre. This time, new games such as NBA2K20, WWE2K20, Darksiders 3, and King of Fighters 14 have been added, allowing free access to over 80 games in total. KT 5G Streaming Game will be available to all KT 5G customers from March 6, and KT Galaxy S20 customers can immediately use the 5G Streaming Game app installed on their smartphones.

To celebrate the Galaxy S20 launch, KT plans to provide Galaxy Buds, wireless gamepads, and other prizes through a raffle for all new subscribers to KT 5G Streaming Game. Detailed information can be found on the KT Streaming Game website and in-app notices. Lee Hyun-seok, Executive Vice President of KT Device Business Division, said, “Considering the current situation, we held the Galaxy S20 launch event non-face-to-face and created opportunities to communicate with customers. We hope many customers experience the benefits KT has prepared, such as Galaxy Buds+ exclusive insurance and free trials of streaming games.”

This content was produced with the assistance of AI translation services.