Hyosung Advanced Materials, First Participation in Germany's Largest Tire Exhibition
[Asia Economy Reporter Park So-yeon] Hyosung Advanced Materials announced on the 26th that it participated for the first time in the world's largest tire exhibition, 'Tire Technology Expo 2020,' held in Hanover, Germany, from the 25th to the 27th.
Held annually in Germany since 2000, the Tire Technology Expo is the world's largest tire exhibition. This year, more than 300 tire-related companies from around the world are participating to showcase the latest manufacturing technologies and products, with over 130 academic presentations and short-term training programs being conducted.
Hyosung Advanced Materials is participating in the exhibition for the first time to promote its technological capabilities and quality as a global tire reinforcement material company and plans to expand product sales through business and technical meetings with customers.
At this exhibition, through academic presentations, Hyosung Advanced Materials plans to introduce its outstanding technologies such as high-strength tire cords for tire lightweighting and high-elasticity tire cords for improving tire performance to global tire makers.
Hyosung Advanced Materials' tire cords have held a 45% market share in the global tire cord market and have maintained the number one position since 2000. Amid intensifying competition in the tire cord market, Hyosung Advanced Materials aims to strengthen its number one position in the industry by targeting high value-added tire markets such as North America and Europe through participation in global exhibitions like the Tire Technology Expo.
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Hwang Jung-mo, CEO of Hyosung Advanced Materials, stated, "Through participation in the exhibition, we will solidify strong partnerships with global tire makers," adding, "We will firmly establish our number one position in the industry by targeting high value-added tire markets such as North America and Europe with outstanding technology and quality."
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