HiteJinro to Sell Ddalgi Eiseul at 4,600 Seven-Eleven Stores in the Philippines, Thailand, and Singapore

New Entry into 4,600 Stores of Southeast Asia's No.1 Convenience Store Chain

Display of HiteJinro products inside a macro store in Thailand.

[Asia Economy Reporter Lee Seon-ae] HiteJinro is driving its strategy to target the Southeast Asian home alcohol market with Ddalgi Eiseul.

On the 25th, HiteJinro announced that it will strengthen its home market strategy by newly listing Ddalgi Eiseul in over 4,600 Seven-Eleven stores across three countries: the Philippines, Thailand, and Singapore.

HiteJinro is currently selling soju products such as Chamisul and Green Grape Eiseul in most of the major local home distribution channels in Southeast Asia. With the new listing of Ddalgi Eiseul in Seven-Eleven, a large home-use retail chain, it plans to complete the entry of its soju products into major retail chains and strengthen its lineup.

Ddalgi Eiseul will be available this month in about 2,400 stores in the Philippines, over 2,000 stores in Thailand, and approximately 200 stores in Singapore. Being listed in Seven-Eleven, the number one convenience store chain in Southeast Asia, not only increases Chamisul sales but also provides significant brand promotion effects due to its high accessibility in every neighborhood, bringing the Chamisul brand closer to Southeast Asian consumers.

Since declaring the globalization of soju in 2016, HiteJinro has gradually expanded its home market in Southeast Asia through convenience stores and large supermarkets. Rather than simple listings, the company has focused on thorough inventory management, strategic promotions, and marketing through social networking services (SNS) to increase soju sales. HiteJinro’s total soju sales in Southeast Asia have shown steady growth, with an average annual increase of 22% over the past four years from 2016 to last year.

HiteJinro established a corporation in Hanoi, Vietnam, in March 2016, and three years later, set up a corporation in the Philippines last year, focusing on the Southeast Asian market through these corporate bases. Moving forward, the company plans to continue efforts to build and manage a solid distribution network to expand the local market and achieve the number one position in the Southeast Asian distilled liquor market.

Hwang Jeong-ho, Executive Director of Overseas Business Headquarters, stated, “We will enhance the status of Korean alcoholic beverages through market-tailored strategies and region-specific promotions,” adding, “We plan to lead localization in Southeast Asia by using our corporations as regional bases.”

This content was produced with the assistance of AI translation services.