SK Telecom Begins Exclusive Pre-Order for Galaxy S20+ 'Aura Blue' Starting Today

Major Blue Marketing Campaign
Launch of 5G Youth Plans

[Asia Economy Reporter Joesulgina] SK Telecom will begin pre-orders for the Galaxy S20 starting on the 20th and will launch an extensive “Blue Marketing” campaign across both online and offline channels.

According to SK Telecom, the Galaxy S20+ Aura Blue color is exclusively available for purchase only through SK Telecom worldwide. This color has been highly popular among customers who previously purchased Galaxy devices.

First, SK Telecom will offer an “Aura Blue Package” to the first 3,000 customers who pre-order and purchase the Galaxy S20 through its official online shop, T World Direct. The “Aura Blue Package” includes the Galaxy S20 device, an Aura Blue eco bag, and a 30,000 KRW Shinsegae gift certificate.

All customers who pre-order via T World Direct will receive one gift from a selection of eight items: ▲5 PANTONE accessories ▲Bluetooth earphones ▲Manfrotto mini tripod ▲fast charging compatible accessories. Additionally, 100 customers who activate their devices after pre-ordering will be entered into a draw to win prizes such as a Samsung Air Dresser, Wind-Free Cube, and Blue Sky air purifier.

For customers who find it difficult to visit stores, the “Today Arrival” service on T World Direct allows them to receive the Galaxy S20 easily at their preferred time and place. A professional consultant will visit the customer to complete everything from activation to data transfer.

Customers looking to purchase the Galaxy S20 at a lower price can take advantage of various purchase benefits such as ▲partner card double discounts ▲T Safe Trade-in ▲T Moa Coupons, receiving discounts of up to 1.3 million KRW.

In the future, customers who want to upgrade to a new Galaxy device can consider joining the “5GX Club Galaxy S20.” By paying a monthly fee of 7,480 KRW (including VAT), they can receive up to a 50% discount on the device’s retail price when upgrading after 24 months.

SK Telecom will also introduce “5GX Chance” as a new benefit on T Day in March, providing additional perks to customers using 5GX plans. Benefits include a 22% discount on Galaxy S20 accessories on 11st and a 60% discount on Domino’s Pizza, focusing on perks preferred by Galaxy S20 buyers.

Furthermore, premium experience zones will be operated at major 5G Boost Parks nationwide. Each region will feature diverse blue marketing events such as ▲Youth Festival (Seoul Konkuk University Station, Hongdae Entrance, Garosu-gil) ▲Blue Igloo (Gwangju U-Square) ▲Blue Wave Food Festival (Busan Nampo-dong) ▲Blue Star Broadcasting Station (Daejeon Dunsan).

Additionally, from the 28th to March 31st, SK Telecom will hold an event on “Jump AR” where users can take photos with mini animals and upload them to Instagram, or decorate avatars with Galaxy S20 items on “Jump VR” and post on Instagram. Participants can win prizes including ▲Galaxy S20 Plus Aura Blue ▲Oculus Go ▲Starbucks gift cards.

SK Telecom will launch the 5G youth plan “0Teen 5G” (45,000 KRW/month, 9GB basic data with 1Mbps speed after data exhaustion) on the 27th. Customers pre-ordering the Galaxy S20 can also subscribe to the “0Teen 5G” plan.

Han Myung-jin, head of the MNO Marketing Group, emphasized, “To coincide with the Galaxy S20 pre-order sales, we have prepared purchase benefits and region-specific experiential events that genuinely help our customers.”

This content was produced with the assistance of AI translation services.