Nongshim Kellogg Turns 114... "Offering 1,000 Products in 180 Countries Worldwide"

[Asia Economy Reporter Choi Saeng-hye] Kellogg, the epitome of cereal, celebrated its 114th birthday.

Nongshim Kellogg announced that Kellogg, founded by Will Keith Kellogg in 1906, marked its 114th anniversary on the 19th.

Dr. John Harvey Kellogg, who ran a sanatorium, and his brother Will Keith Kellogg were creating easily digestible health foods when they accidentally discovered flakes formed by dried wheat dough. Kellogg, named after the inventor of flake cereal, has since become a staple on tables worldwide, offering over 1,000 products in 180 countries.

Starting as patient food, Kellogg cereal products became synonymous with cereal itself. In the 1930s, they served as nutrition for Antarctic explorers, and in 1969, they accompanied the Apollo 11 crew?the first humans to land on the moon?as their breakfast, marking a historic milestone.

Kellogg has also created several mascots alongside its famous brands. In 1952, 'Tony the Tiger' symbolizing the energy of Corn Frost was introduced, followed by 'Toucan Sam,' the colorful mascot of Froot Loops, in 1962. In Korea, the mascot 'Cheki' for Chex Choco was launched in 2005, establishing itself as a beloved convenient meal replacement and healthy breakfast for children.

In the domestic market, Kellogg officially entered in 1981 through a joint venture with Nongshim, forming 'Nongshim Kellogg Co., Ltd.' After launching Corn Flakes and Corn Frost in 1983, and Chex Choco in 2005, the company has rapidly grown by introducing various products such as cereal bars and shakes to suit individual tastes and changing lifestyles, leading the fast-growing convenient meal replacement market.

Song Hye-kyung, Executive Director of Public Relations at Nongshim Kellogg, stated, “For over 110 years, Kellogg has spared no effort in providing delicious and nutritious food, contributing to people's enriched diets. As a globally loved food company, we will continue to promote healthy lifestyles and fulfill our social responsibilities to create a better tomorrow.”

This content was produced with the assistance of AI translation services.