"Even the 2030 Generation Enjoys Red Ginseng"… Jeong Kwan Jang Hong Sam Jung Everytime Sells Over 200 Million Packs

[Asia Economy Reporter Choi Saeng-hye] KGC Ginseng Corporation announced on the 19th that 'CheongKwanJang HongSamJeong Everytime' has surpassed a cumulative sales volume of 200 million packets, gaining popularity. This means that each Korean citizen has consumed about 4 packets on average.

CheongKwanJang HongSamJeong Everytime is a product made by adding only purified water to domestically grown 6-year-old red ginseng concentrate, designed for easy portability and consumption. Everytime was the first to introduce red ginseng in stick form.

Since its launch in 2012, the cumulative sales volume of Everytime rapidly increased to 3 million packets in 2013, 25 million packets in 2015, and 110 million packets in 2017, successfully surpassing 200 million packets last year.

KGC Ginseng Corporation cited the convenience of consumption and ease of portability as the reasons for Everytime's popularity.

In particular, since the launch of Everytime, the sales proportion of CheongKwanJang among the 20s and 30s age group has increased. The total sales share of CheongKwanJang for the 20s and 30s age group has jumped from around 5% in 2012 to well over 15% recently. The advantage of being easy to consume while taking care of health aligns with the increased health interest of the younger generation, driving sales among the 20s and 30s age group.

Riding on the popularity of Everytime, KGC Ginseng Corporation is expanding its sales channels. Based on distribution expansion, consumption is also increasing. Since the stick-type red ginseng product can be individually packaged, it is available not only at CheongKwanJang stores but also at convenience stores and H&B shops.

This content was produced with the assistance of AI translation services.