Lotte Department Store, Spring Theme 'Blossom Garden'... Creating an Experience Space

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store announced on the 19th that it will hold a flower pop-up store along with Sogongwon at Jamsil Branch and Incheon Terminal Branch starting from the 20th, with the spring season theme set as 'Blossom Garden.'

This year marks the first season collaborating with visual artist Donald Robertson, known as the 'modern-day Andy Warhol,' featuring flower expressions through bold touches and daring colors.

'Blossom Garden,' held at Jamsil Branch and Incheon Terminal Branch, is conducted in collaboration with Sogongwon, a complex cultural space established by Lotte Department Store. It is designed as a space where customers can not only see but also experience the spring theme by directly smelling flowers and perfumes.

Additionally, seasonal marketing will be incorporated by period: until the 14th of next month, the theme will be 'White Day Gifts for Lovely Her,' and from the 15th of next month until Arbor Day on April 12, the theme will be 'Dust-Busting Companion Plants.' In April and May, marketing will proceed with the themes of 'Home Gardening and Plant Interior' and 'Give Gifts to Special People' in celebration of Family Month, respectively.

At the 'Blossom Garden' pop-up store, various flower products will also be sold. Representative items include the seasonally selected ‘Unique Single Flower,’ the ‘Flower Centerpiece’ matching 2-3 types of flowers, and the ‘Table Plant,’ where soil serves as the pot.

This content was produced with the assistance of AI translation services.