Meditation Secrets and Wedding Gift Recommendations... Shinsegae Department Store Drastically Changes 'Smart Message'

[Asia Economy Reporter Minyoung Cha] Shinsegae Department Store announced on the 18th that it will embark on differentiated marketing with 'Smart Message,' a comprehensive lifestyle content service.

The 'Smart Message' (a method that previously provided shopping news via text messages), which only delivered information about large events and special discount products in the event hall, has been transformed into a lifestyle magazine format that provides information reflecting customer interests.

The newly improved Smart Message reflects topics that customers are interested in during February, such as fine dust, and introduces recommended products for each store along with 'Recommended Books for Health' and 'Classical Music to Calm Anxiety.'

Notably, considering the recent increase in indoor activities among customers, it introduces '10-Minute Daily Meditation Secrets,' a mindfulness meditation method gaining popularity among office workers. This reflects the 'Querencia' trend of finding comfort at home.

Additionally, reflecting the rapidly growing customer interest in daily health, it introduces 'Practical Ways to Live Long and Healthy Without Getting Sick,' written by Korea's top food nutrition expert Professor Taejong Yoo, along with Mozart's 'Piano Sonata No. 7 in C Major' classical music as this month's recommended relaxing content.

Through this more advanced Smart Message, Shinsegae aims to differentiate its customer communication method, which sends up to 4 million messages per month.

In the future, Shinsegae plans to include valuable information tailored to the season in Smart Messages sent during large themed events such as 'Shinsegae Loves Springs.' It will introduce magazines related to gift and wedding preparation recommendations for customers preparing for the new school year and weddings. During May, when many family customers visit, and the vacation seasons of July and August, it plans to include photo zones and experiential academy lectures.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, “We expect to enhance offline shopping satisfaction through differentiated services reflecting customer interests,” and added, “We will lead the industry by applying personalized marketing to the increasingly complex and large-scale distribution industry.”

This content was produced with the assistance of AI translation services.