Martial Arts Meetup Held Between German Beiersdorf and Domestic Startup

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) held a one-on-one meetup on the 17th at the Trade Tower in Samseong-dong to promote open innovation cooperation between Germany's Beiersdorf and domestic startups.

Beiersdorf, Germany's largest beauty company owning famous beauty brands such as Nivea, Eucerin, and La Prairie, conducted one-on-one business meetings with four domestic startups possessing technologies and solutions including ▲bio raw material development ▲influencer marketing platforms ▲innovative products integrated with IT technology ▲big data analysis platforms.

This event was organized to scout domestic companies to participate in the second cohort of Beiersdorf's Nivea Accelerator (NX) program. The startups selected will receive active support from Beiersdorf, including free office space, mentoring, and investment attraction. Last year, KITA also played a significant role by holding a meetup event with Beiersdorf, resulting in two domestic startups being selected for the first cohort of the NX program.

Cho Sang-hyun, Head of the Startup Global Support Office at KITA, stated, "Through KITA's core support project 'Fortune 500 Connect,' which links Fortune 500 companies with our startups, we will strive to help our startups expand globally and scale up."

This content was produced with the assistance of AI translation services.