"Enhancing Consumer Trust" NS Home Shopping Supports Introduction of Origin Certification System for Processed Foods

[Asia Economy Reporter Cha Min-young] NS Home Shopping announced on the 14th that it will support the introduction of a 'Country of Origin Certification System' for products sold on TV broadcasts.

NS Home Shopping supports its partners in adopting the Country of Origin Certification System. Products certified as using 95% or more of raw materials from the same country of origin will be actively promoted. The company plans to provide partner education, guidance on the certification system, and partial support for certification costs.

In fact, the first product to receive the '95% or more Korean raw materials' certification with NS Home Shopping's support, 'Yu Gui-yeol's The Precious Kimchi,' received a positive response during its first broadcast on the 10th.

The Country of Origin Certification System was introduced to promote linked development between the agriculture, fisheries, and food industries and to enhance the reliability of the origin of foods processed using domestic agricultural and fishery products as raw materials. The certification targets foods or health functional foods manufactured or processed under the Food Sanitation Act, Livestock Products Sanitation Act, and Health Functional Food Act.

As the number of processed foods, including ready-to-eat meals, increases, quality management of food has become even more important. Especially for processed foods, unlike general agricultural, fishery, and livestock products, various ingredients are used in manufacturing, making it difficult to define and label the country of origin, which is a basic item of quality management.

Lee Won-joo, Executive Director of External Cooperation at NS Home Shopping, said, "NS Home Shopping has fully utilized its quality management capabilities to create a virtuous cycle for co-growth with its partners." He added, "Going forward, NS Home Shopping will continue to strive to introduce, manage, and support credible certification systems from a quality management perspective to introduce food products that customers can trust and choose with confidence."

This content was produced with the assistance of AI translation services.