Tous Les Jours Wins Two iF Design Awards, Achieving Back-to-Back Victories for Two Years

[Asia Economy Reporter Lee Seon-ae] Tous Les Jours, operated by CJ Foodville, has been recognized for its overwhelming design competitiveness by consecutively winning prestigious global design awards.

On the 14th, CJ Foodville announced that Tous Les Jours’ ‘Baked Cake Package’ and ‘Ttitipo Madeleine & Cake Package’ won the main prize in the packaging category at the German ‘iF Design Award 2020,’ earning the honor of a dual crown for a single brand. These two award-winning works had previously won the main prize in the communication design category at the ‘2019 Red Dot Design Award,’ and Tous Les Jours achieved the remarkable feat of winning the ‘iF Design Award 2019’ main prize for its 2019 Christmas product package, marking two consecutive years of awards.

The ‘German iF Design Award’ is one of the world’s most famous and credible design competitions awarded annually by the independent design organization ‘iF International Forum Design’ for excellent design results. Along with the German ‘Red Dot Design Award’ and the American ‘IDEA,’ it is considered one of the world’s top three design awards.

The ‘Baked Cake Package’ features a luxurious and sophisticated design considering that Castella, pound cake, and roll cake are often purchased as gifts. It visualizes motifs such as the round shape of the roll cake, the square shape of the Castella, and the arch of the pound cake, applying different colors for each flavor. The sides are designed diagonally to make it easy to distinguish when displayed on the lower shelf. Additionally, the box side can be pulled open to conveniently take out the Castella, and when about half of the product remains, the support box can be folded for neat storage. This paper container structure design idea has also been registered as a utility model.

The ‘Ttitipo Madeleine & Cake Package’ is a product that received great response from children customers with its design idea that incorporates a story into the package itself, emphasizing fun and concept. The Madeleine box, which opens in a sleeve type, becomes various character trains from animations such as ‘Ttitipo,’ ‘Diesel,’ and ‘Genie,’ and can also be used as a storage box. The cake box, shaped like a garage, creates a scene as if the train-shaped cake is departing from the garage when taking out the cake.

A Tous Les Jours official said, “We are very pleased to have the honor of winning awards from two of the world’s three most credible design awards,” adding, “We will strive through continuous research and development to establish overwhelming brand competitiveness in all elements including taste quality, design, and service.”

This content was produced with the assistance of AI translation services.