[2020 Asia Fund Awards] Strength in Selecting Funds with Strict Criteria and Delivering Accurate Information

Best Selling Company Category Meritz Securities

Hee-moon Choi, CEO of Meritz Securities

[Asia Economy Reporter Eunmo Koo] Meritz Securities was selected as the Best Distributor in the Asia Fund Awards.

The sales process, which selects reliable funds based on strict criteria and delivers accurate information, received high praise. Meritz Securities has also made significant efforts to improve the qualitative level by presenting the basis for fund recommendations using objective data.

Meritz Securities' headquarters product department selects only products from asset management companies that can be trusted through consistent operational performance under strict review standards. Once a fund to be sold is decided, training for sales staff is conducted in advance, and after the fund is launched, investors are guided by employees to make the right product choices. This sales process is the reason why Meritz Securities has not been significantly affected by various issues occurring in the fund market recently, such as the suspension of redemptions of Lime Asset Management funds.

Meritz Securities also does not manage recommended funds promoted by the headquarters, nor does it apply new fund campaigns or specific product sales to key performance indicators (KPIs).

Meritz Securities has shown improved results every year in the fund distributor evaluations conducted by the Korea Financial Investment Investor Protection Foundation. While Meritz Securities ranked 14th overall among 28 evaluated companies in 2017, it rose to 9th place in 2018 and 3rd place last year. In particular, it ranked first in the branch monitoring (mystery shopping) category.

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