Genesis Ranks No.1 in JD Power Durability Quality Study in the U.S.

[Asia Economy Reporter Suyeon Woo] Genesis has been recognized for top-level quality in the U.S. mainland market by ranking first in the most prestigious durability quality evaluation in the United States.

On the 12th (local time), Genesis announced that it received the Best Durability Quality Brand Award by achieving the highest score among all brands in the '2020 Vehicle Dependability Study (VDS)' selected by the U.S. market research firm J.D. Power. Additionally, the Genesis G80 won the Best Quality Award in the mid-size premium segment in the class-specific survey.

This award is especially meaningful as it was achieved in the first year Genesis was included in the evaluation, and it was recognized as the highest quality premium automobile brand directly selected by consumers. The VDS surveys customers who have owned their vehicles for three years, assessing satisfaction with durability quality across 177 items, then calculates the number of complaints per 100 vehicles. A lower score indicates higher quality satisfaction.

Genesis was the only brand to receive a two-digit score (89 points) among all brands, securing first place. Lexus, which was first last year, scored 100 points and was pushed to second place. Among premium brands, Porsche (104 points), Lincoln (119 points), and BMW (123 points) followed in third to fifth places respectively.

Two plaques received from J.D. Power placed on top of the Genesis G80 Sport vehicle. Photo by Genesis

Vehicle durability is a critical factor directly linked not only to brand image but also to sales volume, used car prices, and residual value. Genesis expects this award to have a positive impact on enhancing the Genesis brand image in the United States.

Previously, Genesis also achieved overwhelming scores in the J.D. Power 'Initial Quality Study,' ranking first overall for two consecutive years and first among premium brands for three consecutive years. In June last year, Genesis was recognized for world-class new car quality by ranking first with a score of 63, improved by 5 points from the previous year. In the premium brand segment, Genesis has ranked first for three consecutive years since its first year entering the U.S. market in 2017, surpassing many renowned brands.

Lee Yong-woo, Head of Genesis Division (Vice President), said, "Genesis has proven its quality in the highly competitive U.S. market by ranking first among premium brands in the J.D. Power Initial Quality Study for three consecutive years. Having now been recognized for durability quality as well as initial quality, we will continue to strive to be a brand that meets customer expectations."

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