"Bright Orange and Cheerful Stripes"... Guho Releases Spring Season Photoshoot

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's women's wear brand Kooho unveiled its spring season lookbook with a crossover concept on the 13th.

Kooho presented a new style unique to the brand by crossing over utility elements and feminine sensibility for this spring and summer season.

Functional details such as pockets, belts, and strings were used as design points, showcasing feminine colors like orange and lavender along with voluminous silhouettes.

Using stripes as the core motif, various striped patterns were applied to coats, dresses, and knits, paired with lively short trench jackets, striped cardigans, and voluminous cargo pants in orange tones.

Leather belts and drawstrings were added to the waist and sleeves, and big pockets were incorporated in various places to add a casual feel to the minimal look, while allowing silhouette adjustment for increased versatility.

The modern comfort suit edit line, upgraded with a more feminine design, also draws attention.

Kim Hyunjung, Kooho's design director, said, "This spring, we will create feminine yet sophisticated looks with bright colors and lively patterned items enhanced with practicality."

The spring collection is available at Kooho stores nationwide and Samsung C&T Fashion Division's integrated online mall, SSF Shop.

This content was produced with the assistance of AI translation services.