Naver Officially Launches 'Influencer Search'

[Asia Economy Reporter Bu Aeri] Naver has created a separate search space for influencers (content creators) who have influence on social networking services (SNS).

On the 13th, Naver launched a new creator-centered search service called 'Influencer Search.' For example, if a Naver user searches for 'Paris travel' in the search bar, previously, document-type search results related to Paris travel were displayed, but now content created by influencers is exposed.

Since November last year, Naver conducted detailed inspections through a private pilot service of Influencer Search for about two months, and from February 3rd, it pre-recruited creators to participate in Influencer Search for nine days. In the official service of Influencer Search, the categories have expanded from beauty and travel, which were covered during the private pilot service period, to a total of 10 categories including living, food, games, fashion, sports, automobiles, childcare, and pets. The number of participation keywords for the 'Keyword Challenge' has also increased to 1,000. The Keyword Challenge refers to operating the search results for specific keywords as a space for creators.

Kim Seung-eon, CEO of Apollo CIC, who leads Naver's UGC (User Generated Content) service, stated, "Interest and trust in creators who produce content have become important," and added, "We will not hesitate to provide the necessary support and attempts for creators with diverse experiences and knowledge to continuously meet many users."

This content was produced with the assistance of AI translation services.