Emart24 Launches Carbonated Fermented Beverage 'Smoothie King Kombucha'

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 13th that it will launch two types of ‘Smoothie King Kombucha,’ a tea beverage for health.

Kombucha is a carbonated fermented drink made by fermenting black tea or green tea with organic cane sugar. Through the fermentation process of kombucha, it contains probiotics that help generate beneficial bacteria in the intestines, known to strengthen immunity and aid digestive functions.

In particular, the fermentation components of kombucha have detoxifying and antioxidant effects, making it a popular health drink among Hollywood actresses overseas.

The Smoothie King Kombucha introduced by Emart24 this time is a product made based on original blending technology through a technical partnership with Buchi, a famous American kombucha brand. The black tea and green tea ingredients for the kombucha were provided by the renowned tea brand ‘Osulloc.’

Smoothie King Kombucha features a tangy and refreshing taste from naturally generated carbonation during the fermentation process, rather than artificial carbonation. Additionally, it contains 0.26 kcal per 1 ml, which is about half the calories of typical carbonated drinks (0.44 kcal per 1 ml).

Emart24 planned this beverage in response to the growing consumer interest in health and the increasing demand for well-being drinks.

According to the ‘2019 Processed Food Submarket Status ? Beverage Market Report’ published by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation, ion and vitamin drinks increased by 13.9% from 2016 to 2019, showing the highest growth in the overall beverage market. Following that, bottled water increased by 13.2%, and liquid tea by 6%.

Similar results were seen in Emart24’s beverage sales. An analysis of beverage sales showed a significant increase in sales of health and tea beverages. Over the past three years (2017?2019), the average growth rate of health and tea beverage sales was 69%, which is high compared to the average growth rate of 30?40% for other beverage categories.

Lee Jung-woong, Daily Team Leader at Emart24, said, “With the heightened interest in immunity and health, we expect kombucha, which is health-conceptualized, to gain great popularity. We believe consumers’ interest in health will continue, and we will strive to develop differentiated health beverages.”

This content was produced with the assistance of AI translation services.