Evezary, Established for 44 Years, Transforms into a Sleep-Based Lifestyle Brand

[Asia Economy Reporter Moon Hyewon] Evejari, celebrating its 44th anniversary, announced on the 10th that it will leap forward as a sleep-based lifestyle company beyond bedding manufacturing.

First, Evejari established a new motto, the "TOTAL SLEEP-CARE Brand," reflecting its commitment to innovation and business direction. This signifies breaking away from the limited image of a "bedding specialist" and taking responsibility for customers' lifestyles by providing healthy sleep environments.

Additionally, Evejari plans to open a flagship store within Ajou University Hospital and directly reach out to people suffering from sleep disorders. Patients visiting Ajou University Hospital, equipped with a sleep clinic and polysomnography lab, will be able to experience functional bedding and receive one-on-one sleep consultations at the Evejari flagship store, the company explained.

The flagship store, opening next month, will offer not only Evejari products but also various sleep therapy items such as diffusers and scented candles from different brands.

Yoon Jong-ung, CEO of Evejari, said, "With the belief that 'a good day starts with a good sleep,' we have undergone many challenges and changes over 44 years to make the bedroom the most beautiful and healthy living space. Through another innovation, we will transform into a company responsible for everything related to sleep and become the world's best total sleep care brand by 2030."

This content was produced with the assistance of AI translation services.