Seoul City Begins Sanggam Revitalization Project to "Alleviate Urban Hollowing"

Plans to Leverage Regional Strengths in Broadcasting and Entertainment
"Creating New Cultural and Tourism Infrastructure in Seoul's Northwest Area"

22,217,50㎡ area around Sangam-dong, Seoul (Photo by Seoul City)

[Asia Economy Reporter Onyu Lim] The Seoul Metropolitan Government is preparing measures to revitalize the Sangam area, including DMC, World Cup Park, and Nanji Hangang Park.

On the 10th, Seoul announced that it will begin a project to develop a "revitalization plan linked to local resources in the Sangam area." The plan aims to leverage the area's strengths, such as specialized content industries like broadcasting, media, and entertainment, as well as large parks. A Seoul city official explained, "The goal is to resolve the issue of urban hollowing and inject new vitality into the northwest region of Seoul."

To this end, the city will first develop tourism content that connects and utilizes industrial and corporate resources in DMC, including media, entertainment, e-sports, IT/SW technology industries (such as virtual reality and augmented reality), and broadcasting companies. The plan is to introduce experiential and stay-type facilities where visitors and tourists can enjoy their time, attracting diverse consumption needs.

Additionally, the city will develop cultural and tourism content linking large parks in the Sangam area, such as World Cup Park (Noeul Park, Sky Park, Peace Park), Nanji Hangang Park, and cultural facilities like the Oil Tank Culture Park and World Cup Stadium. The focus will be on storytelling about the area's unique history?from Nanji Island, which was a landfill site turned into a park, to the 2002 World Cup?and on eco-friendly and ecological themes.

Furthermore, the city will explore ways to expand DMC's media cluster functions and enhance tourism and cultural facilities in connection with the adjacent Susaek Station area development.

Although the Sangam area is rich in digital media-related content and cultural and park resources due to the World Cup hosting and residential development, there has been a regrettable lack of connectivity and utilization. With the increasing floating population due to large-scale development projects in the neighboring Gyeonggi-do region, it is now necessary to develop representative cultural and tourism infrastructure to accommodate them.

Companies wishing to participate in the project can submit proposals and required documents to the Seoul Metropolitan Government's Northwest Area Project Division from the 11th to the 13th. The final company will be selected through a review by an evaluation committee composed of experts. Detailed information, including submission forms, can be found on the Seoul city website, the Korea ON-line E-Procurement System (KONEPS), or by contacting the Northwest Area Project Division at Seoul City Hall.

Kim Seonsun, head of the Seoul Metropolitan Government's Regional Development Headquarters, said, "The Sangam area has abundant potential to produce new content as various resources such as surrounding development demand, digital media, and parks coexist. We will prepare various business strategies that utilize the strengths of the Sangam area to strengthen the central functions of the northwest region."

This content was produced with the assistance of AI translation services.