Domestic Furniture Companies Excel at Germany's 'iF Design Award'

Domestic furniture companies are receiving high praise at Germany's 'iF Design Award.' The 'iF Design Award' is an award given by the International Forum Design, a German marketing consulting company, and is considered one of the world's top three design awards alongside the United States' 'IDEA Design Award' and Germany's 'Red Dot Design Award.' Winning the iF Design Award signifies global recognition of design competitiveness.

Hanssem won the 'iF Design Award 2020' in the product category for its bathroom product 'Euro5 Newtro Modern.' The awarded 'Euro5 Newtro Modern' bathroom features a new material called 'Hyu Panel,' which allows installation in just one day. Since it does not use tiles, it is hygienic without worries about mold or water stains forming in tile joints. The flooring is specially coated to prevent bathroom safety accidents.

This bathroom also applies a wide panel measuring 2.4m in width and 1.2m in height, more than twice the size of the wall panels previously introduced by Hanssem. Unlike traditional bathrooms where panels were installed vertically, this design differentiates itself by installing panels horizontally. On the bathroom walls, upper and lower panels are installed with molding in between that allows bathroom accessories to be attached. Various types of shelves can be easily attached or removed, and their positions can be freely changed, enabling consumers to create a bathroom that reflects their individuality.

The overall atmosphere is styled in a 'Newtro' style, combining new (New) and retro (Retro). Especially on the wall panels and storage cabinets, bold application of representative retro colors and geometric pattern designs are used as focal points. A Hanssem representative said, "Euro5 Newtro Modern won the domestic design award Pinup Design Award last November, followed by the international design award iF Design Award. It received high praise for Hanssem bathroom's advantages such as quick installation, easy cleaning, and slip-resistant flooring."

Fursys Group's sofa specialist brand Alloso's 'Querencia' and 'Sati' series also received honors at the 'iF Design Award 2020.' The Querencia series is a low-profile sofa series collaboratively designed by domestic furniture research studio Studio One and world-renowned Italian designer Claudio Bellini, considering Korea's lifestyle accustomed to floor seating culture. It features a unique streamlined design with low seat height and ample seating space. It is safe and comfortable for households with young children and pets.

Alongside Querencia, the representative steady seller Sati offers comfort with a clean appearance and plush cushions that balance well. Additionally, its generously high armrests and backrest provide a cozy embracing feeling to the user. An Alloso representative said, "Alloso focuses on the functional comfort of sofas and presents designs through collaboration with leading domestic and international designers to harmonize with customers' spaces while completing desired home styling. We plan to continuously launch sofa series with various designs and diverse finishes that propose spaces perfectly suited to customers' lifestyles."

This content was produced with the assistance of AI translation services.