"Customer, Customer, Customer" Shouted Jin Ok-dong... Shinhan Bank Holds First Half Management Strategy Meeting

"Profit and Loss Based on Past Leading Bank Standards... Let's Build a Top-tier Shinhan Trusted by Customers"

[Asia Economy Reporter Haeyoung Kwon] Jin Ok-dong, CEO of Shinhan Bank, presented 'customer-centricity' as the top priority task at the 2020 first half management strategy meeting.

According to Shinhan Bank on the 9th, the 2020 first half management strategy meeting was held on the 7th with about 1,000 attendees including CEO Jin, executives, headquarters heads, and department heads.

CEO Jin mentioned the 'customer-centricity' emphasized since last year, saying, "The banking business starts from the needs of customers and is established through the process of solving those needs," and added, "We must create a first-class Shinhan that receives unwavering trust from customers, not a leading bank based on profit and loss as in the past." He also emphasized the successful establishment of the 'co-growth' evaluation system, stating, "The standard for all decisions must be 'the customer,' and consumer protection, compliance, and internal control must precede the promotion of sales strategies."

He also urged the acceptance of challenges and failures by mentioning a 'fearless organization.' He said, "'Customer-centric branches' appointed branch managers in their early 40s to set an age gap of about 10 years with employees," and added, "Let's work together on equal footing to create a bank that customers truly want." As a method of customer-centricity, he proposed a 'challenge that crosses the line' that transcends the lines of past, generation, and competition.

Finally, CEO Jin reiterated the role of leaders by citing bobsleigh, where acceleration in the first 50 meters after the start determines the outcome. He said, "The best record can be achieved when the four players fulfill their roles well, and among them, the pilot who sets the direction at the front, the leader here, plays an important role," and urged, "All changes are promises to customers. Let's create 2020 moving toward customers as one united Shinhan."

Meanwhile, due to concerns about the novel coronavirus infection, this meeting was conducted non-face-to-face through real-time streaming using in-house broadcasting and social network service (SNS) channels. Under the theme of the 2020 strategic direction, 'Customer-centric! Creating value together with Shinhan Style,' the meeting proceeded in the order of ▲2019 performance and 2020 key strategic directions ▲consumer protection policies and customer-centric culture practice ▲preparations for advanced sales in 2020.

This content was produced with the assistance of AI translation services.