D&C Media's 'Solo Leveling' TV Commercial Airs in Japan

[Asia Economy Reporter Hyunseok Yoo] D&C Media, a leading domestic webtoon and web novel company, announced on the 7th that the TV commercial for the novel comic (webtoon based on a novel) 'Solo Leveling' will be aired throughout Japan.

The commercial was produced by Kakao Japan, which operates the comic and webtoon platform Piccoma. The purpose is to enhance promotional effects by producing TV commercials for three representative popular works on Piccoma. 'Solo Leveling,' which won first place in Piccoma's '2019 Webtoon of the Year' last year, was the first to be featured.

In particular, the company explained that this is significant as it is the first-ever case of a webtoon on Piccoma being produced as a TV commercial. Recently, as the webtoon market in Japan has rapidly grown, the Japanese manga and publishing industries are paying attention to webtoons. This commercial is expected to prove the popularity of 'Solo Leveling' in Japan while also serving as an opportunity to enhance the IP value and market potential of webtoons.

Shin Hyun-ho, CEO of D&C Media, stated, “The large-scale promotion through TV commercials across Japan will not only spread the craze for 'Solo Leveling' but also serve as a starting point for popular webtoons to be reborn as various forms of content in different countries.” He added, “With the release of the Japanese web novel version of 'Solo Leveling' scheduled for the first half of the year, it is expected to solidify the existing fandom and secure new consumers.”

This content was produced with the assistance of AI translation services.