CU and KT Membership Members Targeted '5Good Morning' Event Held

[Asia Economy Reporter Seungjin Lee] CU announced on the 7th that it has partnered with KT to launch the '5Good Morning' event.

The CU 5Good Morning event offers customers who purchase salads and lunchboxes between 5 a.m. and 9 a.m. a discount benefit of 200 KRW per 1,000 KRW spent, up to a maximum of 1,000 KRW per day (one combined use). This is available to KT membership members regardless of their tier, and KT membership points will be deducted by the amount discounted.

Until now, CU has provided discount benefits to SKT membership members. Through this event partnership, KT membership members can now use telecom membership benefits at CU for the first time.

According to CU, as of last year, among various partner companies, credit card points, and membership benefits, the use of telecom membership discount benefits accounted for 35% of total usage, ranking second highest after CU membership points.

Kim Hae-il, head of the marketing team at BGF Retail, said, “To allow more customers to receive practical benefits at CU, we have conducted the first partnership event with KT targeting popular items such as lunchboxes and salads. CU plans to continuously expand the scope of events with various partners and products based on customer response.”

This content was produced with the assistance of AI translation services.