Samsung and LG, TV War Round 2 with New Weapons

Electronics and Telecommunications Research Institute Certifies 12 QLED and 6 OLED
Samsung 'Lifestyle', LG 'Wall-Adhesive Design'

Samsung Electronics 2020 QLED 8K New Model 'Q950TS'

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics and LG Electronics are revealing the final lineup ahead of the release of new TV models in the first half of this year. Consumers are eagerly awaiting everything from entry-level 4K products to new designs of ultra-high-definition large-screen TVs. The electronics industry predicts that the TV war, which had temporarily cooled down, will reignite as the launch of new products from both companies approaches.

According to the electronics industry on the 6th, Samsung Electronics and LG Electronics have recently completed radio certification from the National Radio Research Agency for 12 QLED TV models and 6 OLED (Organic Light Emitting Diode) TV models, respectively, over the past month. Domestic electronic devices must obtain conformity assessment certification from the Radio Research Agency before release to prevent radio interference. This certification is generally the final step before launch, and products are officially released within 2 to 3 months after certification.

The characteristic of this year's new TV lineup from both companies lies in ultra-high-definition large-screen products of 55 inches or larger and new designs that allow for various lifestyles.

Samsung Electronics recently completed radio certification for five products with the LS model name, which stands for Lifestyle. In particular, the model KQ75LST03AF is expected by the industry to be the 75-inch frame-type wall-mounted TV "The Frame." The 75-inch version of The Frame was newly introduced last month at the "International Consumer Electronics Show (CES) 2020" held in Las Vegas, USA.

Samsung Electronics is also announcing the release of a zero-bezel model this year that fills 99% of the screen to maximize viewer immersion. Additionally, the 2020 QLED 8K model equipped with the "Artificial Intelligence (AI) Quantum Processor" will be showcased as a flagship product.

LG Electronics 2020 Model 'LG SIGNATURE OLED 8K (OLED77ZX)'

LG Electronics is preparing to launch TV products with a "wall-adhering design." The OLED88ZXKNA, OLED77GXKNA, and OLED55GXKNA models that recently received radio certification are likely to be wall-adhering design products. LG Electronics typically distinguishes its TV product model names with 'Z' for Signature 8K, 'G' for wall-adhering design, and 'W' for Wallpaper.

The wall-adhering design is a method where the entire TV, including the screen, driving parts, and speakers, is completely adhered to the wall, providing a level of luxury that is different from conventional wall-mounted TVs, according to LG Electronics. To realize this design, LG Electronics newly designed the internal and rear parts of the TV. The bracket, which connects the wall and the TV, is built into the main body so that the wall-mounting part is not visible from the outside. The entire TV is completely attached to the wall, maximizing viewing immersion and space utilization.

The roll-down type "rollable" OLED TV, first unveiled worldwide at CES 2020, is also scheduled for release in the first half of the year. This product completed radio certification last year in the second half under the model name OLED65R. The rollable TV uses technology that rolls the screen down from the top, offering excellent space efficiency. While roll-up requires table space for the rolled-up display, roll-down is installed on the ceiling and does not require additional space.

An industry official said, "The characteristics of the TV products launching this year focus on diversifying large-screen lineups and ultra-high definition as a basic feature, with an emphasis on premium design," adding, "Intense competition is expected to begin in the TV market in the first half of the year, not only domestically but also overseas."

This content was produced with the assistance of AI translation services.