GS25 Launches 'Choco Melo Burger'... Limited Edition for Valentine's Day and White Day Season
[Asia Economy Reporter Seungjin Lee] GS25 announced on the 6th that it has launched the Choco Mello Burger in time for the Valentine's Day and White Day seasons.
The Choco Mello Burger is based on the s'more concept (derived from "some more"), inspired by the dessert enjoyed in the US and Canada, where chocolate and marshmallows are sandwiched between cookies.
The Choco Mello Burger introduced by GS25 features a chocolate spread applied between chocolate buns, topped with 3 to 4 marshmallows, and completed with mozzarella cheese.
GS25 expects the Choco Mello Burger, which breaks the basic conventions of hamburgers, to receive great response from fun consumers (funshumers) and the MZ generation (Millennials born in the early 1980s and Generation Z born in the early 2000s) who seek entertaining consumption.
The Choco Mello Burger, a limited seasonal product, will be available until the end of March.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
Meanwhile, GS25 will launch Yours Choco Bungeoppang Samanco, a collaboration with Pengsoo, on the 7th. The newly released Choco Bungeoppang Samanco will be exclusively available at GS25 and GS The Fresh (supermarket).
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
