Raw Fish from Noryangjin Fish Market at Convenience Stores... Seven Eleven Launches Raw Fish Order Service

[Asia Economy Reporter Seungjin Lee] Now, you can also find flatfish and rockfish sashimi from Noryangjin Fish Market at convenience stores.

Seven Eleven announced on the 6th that it has started a "sashimi order service" through a partnership with the seafood-specialized O2O service startup "Badadream."

Badadream is a company based in Noryangjin Fish Market that operates a sashimi delivery service platform called "Hoeiting (Hoe+Eating)." They receive seafood through auctions, prepare the sashimi themselves, and deliver it to consumers.

Through this partnership, customers can now order fresh sashimi from Noryangjin Fish Market at nearby Seven Eleven stores without having to visit the fish market in person.

The products available for order at Seven Eleven are two types: "Assorted Fresh Sashimi Small" and "Assorted Fresh Sashimi Large." They consist of popular live fish sashimi such as flatfish, rockfish, and salmon.

After visiting a nearby Seven Eleven store, selecting the delivery product, and making the payment, a happy call will be made within 30 minutes to confirm the delivery area and preferred delivery time. Orders placed before 2 PM can be received on the same day before 7 PM.

Seven Eleven plans to initially implement the sashimi order service at about 1,000 stores in the Seoul metropolitan area, including Gangnam-gu and Songpa-gu, and gradually expand the service to more stores.

Seven Eleven expects that this sashimi order service will not only generate additional revenue for franchise stores but also increase the number of visiting customers.

Lee Woori, Service MD at Seven Eleven, said, "Now, without the need to visit the fish market, you can quickly and conveniently receive top-quality sashimi at a nearby Seven Eleven with a simple procedure, and enjoy it more safely with food production liability insurance coverage."

This content was produced with the assistance of AI translation services.