‘Bread Delivery Demand Soars’… Tous Les Jours O2O Sales Jump 60%

Launched Delivery Service in September Last Year... High Demand for Meal Replacement Products
From February, Entered Over 530 Stores Nationwide on 'Baemin' Following 'Yogiyo'

[Asia Economy Reporter Lee Seon-ae] Toujours, operated by CJ Foodville, announced on the 6th that it will expand its service channels and stores as demand for delivery services has significantly increased recently.

Toujours officially started delivery services last September in partnership with the delivery app Yogiyo. Thanks to the advantage of being able to conveniently enjoy bread regardless of time and place, current delivery service sales have increased by more than 60% compared to the initial launch. On weekends and holidays, demand is especially high, with sales about 20% higher than on weekdays.

More than 70% of total orders consist of meal breads that customers enjoy as a hearty meal substitute. During lunchtime, many customers order sandwiches, salads, and meal breads along with coffee or beverages. In the afternoon, desserts are popular, and after 5 p.m., bread such as loaves for the next morning’s breakfast are frequently purchased.

By product, Toujours’s steady sellers ‘Nostalgic Salad Croquette’ and the ‘Real Brownie,’ which is gaining popularity as a trendy dessert on social networking services (SNS), compete for the top 1-2 monthly sales rankings. Recently released and highly popular items like ‘Cheese Mill’ and ‘Cheese Brownie’ are also available for easy ordering.

Additionally, the ‘Bbanggeut Random Box,’ which randomly includes various popular products exclusively for delivery, the ‘Small but Certain Happiness Box,’ which allows customers to enjoy sweet slice cakes and bread together, and the ‘Deli Box,’ which randomly includes sandwiches and bread, are steadily increasing in sales volume.

Meanwhile, to enhance customer convenience, Toujours will expand its delivery service through Baedal Minjok starting this month. Over 530 stores nationwide will sequentially join the Baedal Minjok app by the 13th and begin delivery services for various bakery products.

A CJ Foodville official said, “Customers who want to replace meals during busy work hours or order various products conveniently anytime and anywhere for children’s snacks or teatime desserts are gradually increasing the use of delivery services,” adding, “We will continue to make efforts to improve customer satisfaction through the development of exclusive products and packages as well as channel expansion.”

This content was produced with the assistance of AI translation services.