Homeplus Launches 'Europe Specialty Section' Within Mobile App

[Asia Economy Reporter Seungjin Lee] Homeplus announced on the 6th that it has created a 'Europe Specialty Hall' within its mobile application, gathering overseas products that domestic customers have rarely encountered.

Named 'Europe in The Europe I Loved,' this specialty hall reflects Homeplus's ambition to become 'the retailer that knows Europe best' by strengthening its global sourcing capabilities through joining EMD (European Marketing Distribution AG) and opening a UK office.

Customers can access over 120 products through the Europe Specialty Hall, including various foods such as chocolate, pasta, and sauces, as well as non-food items. They can also shop by country, such as Italy, Germany·Poland, Belgium·France·UK·Spain, and purchase all European products except alcoholic beverages.

Neil Murphy, Head of PBGS at Homeplus, said, "We will further increase the proportion of products that domestic consumers could previously only find abroad, making it easier for more customers to conveniently purchase European products through Homeplus."

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