Pax Economy TV Launches 'YouTuber Training Campaign'
[Asia Economy Reporter Jang Hyowon] Pax Economy TV (CEO Kim Youngmu) is conducting the ‘Monttangdadeurim’ project in connection with a campaign to nurture new YouTubers.
Recently, the broadcasting environment is rapidly changing from an era of watching only TV to an era of enjoying platforms like YouTube and Netflix. Video platforms are also evolving daily and diversifying.
In line with this trend, Pax Economy TV is launching the ‘Monttangdadeurim’ project with the purpose of discovering and nurturing rookie YouTubers. It plans to support the broadcasting infrastructure necessary for content production so that YouTubers can produce high-quality content in the future.
Anyone interested in YouTube can participate, from prospective YouTubers who have good ideas but are unsure how to start, to star YouTubers who need vitality for growing expectations and repetitive content production.
The ‘Monttangdadeurim’ project will be conducted in a survival audition format. Participants will apply and negotiate with the ‘Dream Scout Group,’ composed of star YouTubers and current and former broadcast producers, to decide the support period and items for so-called blockbuster content, and then proceed with content production.
Support will cover the entire YouTuber production process, starting from broadcast sets to cameras, microphones, lighting, active PDs, makeup, broadcasting props, announcers, and scriptwriting assistance. Applications are open until the 28th, and the full-scale survival audition will begin in March.
Applications can be submitted via phone, email, or the KakaoTalk open chat room ‘Monttangda Broadcasting Station,’ and related videos can be viewed on the YouTube channel ‘Monttangdadeurim Broadcasting Station.’
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Meanwhile, through this new YouTuber nurturing campaign, Pax Economy TV aims to produce high-quality YouTube content and enhance the image of YouTube creators by donating content revenue. It hopes to grow together with YouTubers by producing content that fits the rapidly changing media paradigm.
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