E-commerce Exceeds 110 Trillion Won... Low Satisfaction with 'Overseas Accommodation Booking Sites'

Seoul City Announces Evaluation Results of 100 Online Shopping Malls
Homeplus, Naver Smart Store, Lotte Hi-Mart Rank First in Customer Satisfaction

[Asia Economy Reporter Hyunju Lee] Among internet shopping malls, satisfaction with 'overseas accommodation reservation sites' was found to be relatively low.

Seoul City announced on the 4th the evaluation results of 100 internet shopping malls with the highest number of visitors last year.

This evaluation divided the total 100 shopping malls into 12 categories: general malls, open markets, overseas purchase and delivery agency, computers, clothing, electronics, cosmetics, travel, tickets, and overseas accommodation reservation, and summed the evaluation scores of three items for each mall: consumer usage satisfaction, consumer protection, and consumer damage occurrence.

The evaluation was conducted by measuring satisfaction on 20 questions from 4,000 consumers aged 20 to 50 who had used the respective shopping malls within the past year.

By type, cosmetics malls had the highest average satisfaction score of 83.65 points, followed by book malls (83.49 points) and food malls (83.22 points). On the other hand, overseas accommodation reservation (average 75.31 points), overseas purchase and delivery agency malls (average 76.23 points), and ticket malls (79.44 points) received lower scores.

Among the six overseas accommodation reservation sites evaluated, only two properly displayed business information, and only two allowed members to withdraw from the site.

The top companies by the 12 categories were Homeplus for general malls, Naver Smart Store for open markets, WIZWID for overseas purchase and delivery agency malls, Lotte Hi-Mart for electronics malls, Bandi & Lunis for book malls, Market Kurly for food malls, Booking.com for overseas accommodation reservation, and Hana Tour for travel.

Kwon Taegyu, Director of Fair Economy at Seoul City, said, "The scale of e-commerce transactions in Korea has exceeded 110 trillion won and is growing every year, so we will continuously prepare various measures to support safe transactions for consumers and induce fair competition among businesses."

This content was produced with the assistance of AI translation services.