BAT Korea Revamps 'Dunhill Fine Cut' Series Packaging with Sleek and Vibrant Design

[Asia Economy Reporter Choi Saeng-hye] British American Tobacco Korea (BAT Korea) announced on the 3rd that it has completely renewed the package design of the Dunhill brand's superslim series, 'Dunhill Fine Cut.'

The package design change under the theme of 'Bold style, unchanged taste' was carried out for the first time in over three years to strengthen the modern image of Dunhill Fine Cut and enhance consumer satisfaction. The new design is applied to all five Dunhill Fine Cut products: ▲Dunhill Fine Cut 1mg ▲Dunhill Fine Cut Supreme 4mg ▲Dunhill Fine Cut Ultra 0.1mg ▲Dunhill Fine Cut Frost ▲Dunhill Fine Cut Switch.

The new package emphasizes the unique stylish sensibility of Dunhill Fine Cut. Each product features distinctive and vibrant brush strokes, and the brand logo in a modern and sophisticated font is placed at the center of the cigarette pack, embodying Dunhill's premium sensibility.

Kim Eui-sung, President of BAT Korea, stated, “The Dunhill Fine Cut series has established itself as a representative brand of slim cigarettes that faithfully deliver the rich and smooth flavor unique to premium tobacco leaves. We will lead changes in line with design trends and Korean consumer demands to capture the hearts of adult smokers.”

All Dunhill Fine Cut products upgraded with the new packaging are produced at the Sacheon factory in Gyeongnam and will be sold nationwide at convenience stores and tobacco retailers starting today at the same price of 4,500 won as the previous products.

This content was produced with the assistance of AI translation services.