[2020 Asia Consumer Awards] Melona, a 'Sales Hero' Capturing Tastes in Korea, the US, China, and Asia

[Asia Economy Reporter Seungjin Lee] Binggrae's Melona, launched in 1992, currently accounts for the largest portion of Binggrae's ice cream sales. Melona's popularity is growing not only domestically but also in the United States, China, and Southeast Asia, leading to increased exports.

Binggrae has led the development of Korea's ice cream, milk, and fermented milk industries by pursuing customer safety and health, leveraging its competitive advantage in business infrastructure with raw milk collection and refining facilities, and recognized marketing capabilities both domestically and internationally.

In particular, prioritizing quality safety as its top management strategy, Binggrae has obtained ISO 9001 (Quality Management System) and HACCP (Hazard Analysis and Critical Control Points) certifications for all production plants, making every effort to produce safe products. Furthermore, it continuously conducts quality improvement activities through more than 10 hours of monthly quality education and at least one company-wide quality inspection for quality managers and personnel.

Additionally, sharing the corporate mission of being a "bright smile messenger sharing health and happiness," Binggrae and its employees actively engage in social volunteer activities centered on the 'Habitat' movement, children's art festivals, and the Binggrae Volunteer Group.

'Habitat' is a campaign hosted by the Korea Love House Building Movement Federation to stabilize housing for low-income people without homes. Binggrae supports the construction costs for one household annually and provides necessary clothing, safety helmets, and equipment, as well as ice cream and beverages during volunteer activities. Employees actively participate in these volunteer efforts directly.

This content was produced with the assistance of AI translation services.