[2020 Asia Consumer Awards] Pigeon Excludes Harmful Ingredients... "It's Okay Even If Sensitive"

[Asia Economy Reporter Yujin Cho] Pigeon is the first domestic fabric softener brand launched in 1978. Reflecting consumers' sensitivity to chemical substances, it excludes 12 harmful ingredients such as benzene and formaldehyde, and enhances quality with excellent fine dust adhesion prevention.

'High-Concentration Pigeon Rich Perfume' has strengthened fabric softener and fragrance ingredients by up to three times. With improved fragrance quality, consumers can achieve effects using only one-third of the usual amount of fabric softener, which has received positive responses.

Targeting new consumption trends such as the expansion of online shopping and the rapid increase of single-person households, Pigeon has introduced a 1-liter product with reduced volume but added luxury to the packaging, gaining favorable reactions.

Since its founding, Pigeon has been a leading company in the comprehensive household goods sector for 41 years and strives to appeal to the millennial generation who enjoy value consumption.

Going forward, based on accumulated know-how in the household goods market, excellent quality, and outstanding marketing capabilities, Pigeon plans to realize differentiated customer value and a premium image. Additionally, as an icon of innovation and challenge, Pigeon will continue its history and establish itself as the best lifestyle culture partner creating a happy life.

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