[2020 Asia Consumer Awards] Age20's, Added Moisture Essence and Became a 'Life Fact'

[Asia Economy Reporter Yujin Cho] Age 20's, a brand under Aekyung Industrial, has achieved cumulative sales of 600 billion KRW and cumulative sales of 8.4 million sets as of the end of October 2019 since its representative product, Essence Cover Pact, was first introduced on home shopping in September 2013.

The secret to the popularity of the Essence Cover Pact lies in its 'Essence Pocket Technology.' The unique formulation that contains moisturizing essence within the solid foundation has garnered great response from consumers. It leads the market as the original essence pact, earning numerous nicknames such as 'Life Pact' and 'Sold-Out Pact.'

Last month, the newly launched 'Jericho Rose Line,' targeting young consumers in their 20s and 30s, also received positive feedback. By adding Jericho Rose extract, known as the rose of resurrection, to all products, it helps create a moist and vibrant makeup look.

In addition to the Jericho Rose Essence Cover Pact, primers and concealers that can cover skin imperfections, as well as blushers that complete a lively makeup look through cheek touches, provide a more refined color makeup finish.

Age 20's plans to expand its overseas presence beyond Korea to China, Japan, and Southeast Asia, enhancing its growth potential as a global brand.

This content was produced with the assistance of AI translation services.