Samsung Electronics Launches 'The Wall' Media Art Contest

Submit your work by the 30th of next month
Top 3 winning entries to be used as content

Samsung Electronics announced on the 30th that it will hold the 'The Wall Global Media Art Contest' in collaboration with the digital art curation company 'Nio'. The photo shows digital art content displayed on The Wall, a micro LED-based display, using the 'Magic Screen' feature.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 30th that it will hold the 'The Wall Global Media Art Contest' in collaboration with the digital art curation company 'Nio'.

Samsung Electronics explained that Nio has over 3,800 digital artists from 72 countries registered and provides a platform where digital artworks can be exhibited and sold. Additionally, The Wall is a micro LED-based modular product that is called the next-generation display because it has no restrictions on image quality, size, aspect ratio, resolution, or bezel.

Samsung Electronics stated that the contest was planned to enhance the consumer experience of The Wall. Anyone worldwide can apply through The Wall microsite or Nio's homepage.

The top three winning works will be used as content for The Wall's 'Magic Screen' and will be specially exhibited at The Wall showcases worldwide, including Korea, Singapore, the United Kingdom, and the United States.

The Magic Screen is a feature that maximizes interior effects by displaying various content such as photos and media art on the screen even when videos are not being watched, and it has also been applied to Samsung QLED TVs.

The contest award ceremony is scheduled to be held at the end of May. The grand prize winner will receive a prize of $10,000. The total prize money from first to third place amounts to $15,000.

Hye-seung Ha, Executive Vice President of Samsung Electronics' Visual Display Business Division, said, "The works discovered through this contest will be used as Magic Screen content for The Wall to provide consumers with a differentiated screen experience," and added, "We expect a large number of fresh and unique works to be submitted from around the world."

This content was produced with the assistance of AI translation services.