Orion 'Chal Choco Pie Jeong', Chewy Taste Hits... Cumulative Sales Surpass 10 Million Units

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 30th that its new product "Chal Choco Pie Jeong," launched to commemorate the 45th anniversary of the Choco Pie, surpassed cumulative sales of 10 million units within two months of release.

This means that one in five Koreans has tasted Chal Choco Pie. In some stores, it has sold out, receiving high consumer interest and being shipped out immediately upon production.

Chal Choco Pie combines the nation's snack, Choco Pie, with the traditional dessert rice cake (tteok), targeting Korean tastes and receiving favorable reviews from people of all ages. Especially, the recent newtro trend has boosted the popularity of desserts using tteok such as injeolmi and black sesame, leading to a surge in demand among younger consumers, which is considered a factor in its smooth progress.

After thousands of tests, Chal Choco Pie is a product that perfectly captures the moist and soft bread texture along with the chewy rice cake texture. There are two types: "Chal Choco Pie Injeolmi," which enhances the sweet and savory taste with sweet "Injeolmi chocolate" and "Injeolmi spread" inside the marshmallow, and "Chal Choco Pie Heukimja," which contains black sesame bread with "Heukimja spread" inside the marshmallow.

This content was produced with the assistance of AI translation services.