Samsung Electronics Vice President Lee Jae-seung: "Grande AI" is an Innovation in Consumer Experience (Comprehensive)

Samsung Digital Plaza Gangnam Main Store New Product Launch
"Minimizing Household Labor Burden... Expecting More Leisure in Life"

Lee Jae-seung, Vice President and Head of Samsung Electronics' Home Appliance Business Division, is introducing a new product at the 'Samsung Grande AI' Media Day held on the 29th at the Samsung Digital Plaza Gangnam Main Store.

[Asia Economy Reporter Dongwoo Lee] "If Bespoke was an 'emotional innovation' through design, Grande is an innovation in consumer experience."

Lee Jae-seung, Vice President and Head of Samsung Electronics' Home Appliance Business Division, said this on the 29th at the launch event for the new Grande AI product held at Samsung Digital Plaza Gangnam Main Store in Seoul. He emphasized, "Through Grande, which applies true AI, consumers will experience a new consumer experience where laundry time is no longer labor but the device managing me."

He explained, "This is the first product in the over 100-year history of washing machines and dryers that can control the dryer from the washing machine," adding, "Grande AI will become a washing machine and dryer that know me better than I do by proposing clothing care tailored to me through AI customized functions that learn washing and drying patterns the more you use it."

He also announced, "Following the Bespoke refrigerator and Grande AI washing machine and dryer, we will launch three Project PRISM products in the first half of this year." Lee made it clear that Samsung Electronics' Project PRISM series is planned and developed focusing on home appliances tailored to consumers' tastes.

Samsung Electronics unveiled the AI washing machine and dryer Samsung Grande AI, which features artificial intelligence that learns consumers' usage habits and patterns on its own and provides customized services. It offers functions such as 'All-in-One Control,' which allows operation from the washing machine control panel to the dryer at once; 'AI Course Linkage,' which automatically links drying courses suitable for the washing course; and 'AI Habit Memory,' which remembers frequently used courses and options and suggests priorities.

◆AI Solution for Washing and Drying Tailored to Me at Once= Samsung Electronics introduced the industry's first 'All-in-One Control' function through Grande AI at the 'Project PRISM' lifestyle showroom in Digital Plaza on the same day. This function enables easy operation of the dryer from the washing machine. Since the dryer can be operated from the washing machine, it is easy to control even if the control panel of the dryer installed in series is not clearly visible.

Models equipped with All-in-One Control support 'AI Course Linkage.' When a specific washing course is selected, an appropriate drying course is automatically set. The newly applied 'AI Habit Memory' function remembers the courses and options frequently used by the user, significantly reducing the hassle of setting them anew each time.

Grande AI has pre-learned and applied over 12 million consumer usage data annually. It evolves the more it is used and automatically recommends courses optimized for consumer usage patterns.

It also features an 'AI Customized Washing' function. The washing machine detects the weight of the laundry and automatically dispenses the appropriate amount of detergent, and sensors detect the degree of contamination to adjust the number of rinses, saving electricity, water, and time to realize eco-friendly washing.

A Samsung Electronics model is introducing the AI washer and dryer "Samsung Grande AI," which provides washing and drying tailored to each consumer's individual usage habits, at the lifestyle showroom "#Project PRISM" located in the Samsung Digital Plaza Gangnam Main Store.

◆Implementation of ‘3-No (無) Safety’ Hygiene Management= The dryer is characterized by implementing ‘3-No (無) Safety’ hygiene management, free from dust, rust, and residual water concerns. In addition to the existing ‘All-in-One Filter’ that filters lint and dust during laundry drying, a dual-structured ‘Micro Safety Filter’ has been added. The triple filter minimizes dust penetration into the heat exchanger.

With the use of the Micro Safety Filter, it is sufficient to check the heat exchanger's condition once a year for maintenance. Also, with no residual water, it is free from bacteria and odor causes, enabling cleanliness management. A separate coating treatment was applied to prevent rust from occurring at the heat exchanger connection.

Samsung Electronics is introducing the AI washing machine and dryer ‘Samsung Grande AI,’ which performs washing and drying tailored to each consumer's usage habits, at the lifestyle showroom ‘#Project PRISM’ located at Samsung Digital Plaza Gangnam Main Store.

◆Powerful Performance... Faster Washing and Drying= The Grande AI dryer significantly improved performance by equipping the largest compressor and heat exchanger capacity in Korea. It increases the amount of refrigerant circulated at once, and nine precision sensors accurately and quickly detect internal temperature and humidity, reducing drying time by 30% compared to before.

Using Samsung's proprietary technology ‘Bubble Wash’ and Water Shot, washing, rinsing, and spinning are completed in 30 minutes based on the standard course. For the shirt course, washing and drying a single shirt is completed in a total of 36 minutes. The product satisfies the highest energy efficiency grade 1 for dryers in Korea, scheduled to be implemented in March, through AI precision control.

The internal temperature of the drying drum is maintained below 60°C to dry laundry without damage. The ‘360-degree Air Hole’ function, which allows natural drying, is retained. A ‘Soft Bubble’ course that creates foam not only for detergent but also for fabric softener has been added to prevent fabric softener from clumping or staining clothes.

◆Design Innovation Considering Consumer Lifestyle= Grande AI reduces depth and narrows the gap from the wall compared to existing products to suit consumer lifestyles. This saves about 17 cm of installation space. The washing machine and dryer are designed as if they are one product, enhancing interior effects.

The control panel's angle was changed from the existing 50 degrees to 70 degrees to improve usability. The new product introduces a new calm and luxurious ivory-tone color called ‘Greige’ in addition to the existing Black Caviar, Inox, and White.

A Samsung Electronics model is introducing the AI washer and dryer "Samsung Grande AI," which provides washing and drying tailored to each consumer's individual usage habits, at the lifestyle showroom "#Project PRISM" located in the Samsung Digital Plaza Gangnam Main Store.

◆Consumer Experience Space Created Through Collaboration with Artists= Since its first opening in June last year, Samsung Electronics' lifestyle showroom ‘Project PRISM,’ where the event was held, has been visited by more than 75,000 people. Along with the launch of Grande AI, a space called ‘Laundry Cafe’ was also created where visitors can actually experience washing and drying.

Designers Moon Seung-ji, Lim Sung-bin, and Jang Ho-seok participated and created creative spaces using Grande AI. The designers presented works titled ‘Interplay,’ ‘Laundry Place,’ and ‘Laundry Bar,’ respectively, and these spaces will be open to consumers visiting in the future.

To commemorate the launch of Grande AI, Samsung Electronics is recruiting a product experience group called ‘Grandes’ three times from the day of the event until the end of next month. About 30 selected consumers will be given the opportunity to use the product free of charge.

Lee Jae-seung, Vice President and Head of Samsung Electronics' Home Appliance Business Division, said at the event, "If the first result of ‘Project PRISM’ launched last year, the ‘Bespoke’ refrigerator, was an innovation in design and emotion, Grande AI is a product that shows innovation in consumer experience through artificial intelligence," adding, "We hope consumers can minimize the burden of housework and enjoy leisure in life through Grande AI."

This content was produced with the assistance of AI translation services.