Black Yak Wins Two Awards at German ISPO, Honored with 26 Awards Over 8 Years
[Asia Economy Reporter Yujin Cho] Global outdoor brand Black Yak (Chairman Kang Tae-sun) announced on the 29th that it won two awards at the world's largest sports goods fair, 'Munich ISPO,' achieving the honor of winning for six consecutive years.
ISPO is the world's largest sports goods fair held annually in Munich, Germany since 1970, selecting and awarding the best products in each category of outdoor and sports goods. This year, more than 2,800 companies from 120 countries worldwide participated.
Black Yak achieved the feat of winning the Gold Award and Product Award at ISPO, held in Munich, Germany, for four days starting from the 26th.
In particular, since winning the 'Asia Product of the Year Award' in 2013, it has maintained the record for the highest number of cumulative awards by a single brand with a total of 26 awards to date.
The 'Amrit BC Overpants,' which won the Gold Award, applied functional materials such as lightweight and durable Kevlar and Gore-Tex Pro, along with the best fit.
The 'Ata Jacket,' which won the Product Award, used Polartec Alpha and ClimaShield as insulation materials with excellent breathability, and strategically placed 3-layer waterproof material and Cordura nylon material.
Through this ISPO participation, Black Yak presented its vision to become a sustainable brand that cares for the environment, and also applied changes to the booth configuration it had maintained, considering environmental aspects.
Chairman Kang Tae-sun of Black Yak self-assessed, "The products embodying Black Yak's innovation have continued to win awards every year, confirming that we have not lost our identity in the changing outdoor market."
Hot Picks Today
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "I Will Give Them a Chance for Self-Examination": Chinese Scientific Community Shaken by Influencer's Preemptive Whistleblowing
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.