[Kia Motors Concall] "To Address Environmental Regulations This Year, European Volume to Be Reduced by 20,000 Units"

[Asia Economy Reporter Kim Ji-hee] Kia Motors announced on the 22nd during the 2019 annual business performance conference call that "in response to strengthened environmental regulations, we plan to reduce the overall European volume by about 20,000 units this year." Specifically, they plan to cut internal combustion engine vehicles by approximately 70,000 units while increasing electrified models by about 50,000 units.

Regarding concerns that this could result in losses amounting to several hundred billion won, the company stated, "Most of the reduced internal combustion vehicles are small gasoline cars such as the Morning, which do not contribute to profits or losses," and added, "Although electrified models generally operate at a loss on average, models like the Niro electric vehicle have reached the break-even point, so the profit and loss gap with small RC models will not be significant."

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