Holiday Ancestral Rite Foods Also in the 'Delivery Era'... Sharp Increase in 114 Inquiry Calls from Opal Generation

Provided by KT CS

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The number of cases where people in their 50s and 60s, known as OPAL (Old People with Active Lives), check the phone numbers of ancestral ritual food vendors through 114 around the holidays is increasing.

According to an analysis by KT CS and KT IS of nationwide inquiry calls to the 114 directory assistance from 2018 to 2019, inquiries related to holiday foods increase by more than 60% compared to regular months during the months with Lunar New Year and Chuseok holidays.

The OPAL generation, the main customer base of 114, is increasingly using the directory assistance service to purchase holiday foods, indicating that a new trend is emerging centered on people in their 50s and 60s.

Accordingly, ahead of this year's Lunar New Year holiday, 114 has organized a database (DB) of 308 phone numbers related to holiday foods nationwide, enabling users to easily obtain information about holiday food vendors through the directory assistance service during the holiday period.

Additionally, to mark the Lunar New Year holiday, information on the operating hours of department stores and large supermarkets nationwide, as well as the locations and operating hours of flexible bank branches where simple banking services such as deposits, withdrawals, and new bill exchanges are available, will also be provided.

This content was produced with the assistance of AI translation services.