Suhyup Continues 'Seafood Distribution Innovation' in the New Year

Im Joon-taek, President of the National Federation of Fisheries Cooperatives, on-site visits

Visits to Garak Market following Noryangjin Market

Directly overseeing innovation in fisheries cooperative economic projects

Organizational system maintenance and listening to difficulties

Lim Juntak, President of the National Federation of Fisheries Cooperatives (left in the photo), visited the seafood wholesale market located in Garak-dong, Seoul, early morning on the 21st to observe the auction.

Im Joon-taek, President of the National Federation of Fisheries Cooperatives, has recently visited fisheries sites consecutively to express his commitment to 'innovation in seafood distribution.'

On the early morning of the 21st, President Im inspected the auction site at the seafood wholesale market located in Garak-dong, Seoul. The visit was accompanied by the entire executive team of the National Federation of Fisheries Cooperatives, including CEO Hong Jin-geun. At this occasion, President Im stated, "If necessary for improving the distribution environment, I will visit frequently and listen to any difficulties," and urged, "Please feel free to share any suggestions at any time."

The day before visiting Garak Market, President Im visited the Gangseo Seafood Wholesale Market to check on seafood price trends ahead of the Lunar New Year holiday. Through these site visits, he indirectly emphasized his determination to personally oversee innovation in fisheries cooperative economic projects, including seafood distribution.

Earlier, on December 3rd of last year, he made an unannounced visit to the auction site at Noryangjin Market, becoming the first fisheries cooperative president to do so. Regarding market operations, President Im ordered a strong reform, stating, "We must break away from entrenched customs and truly transform into a wholesale market that serves fishermen."

On that day, when transactions were delayed beyond schedule, President Im criticized, "Seafood caught by fishermen risking their lives should not be traded in such a formal and inadequate manner," and warned, "If the entire market system is not innovated, fishermen will lose their expectations for the market." He also urged, "We must break away from the complacency and customs of relying on fixed-price sales and neglecting the auction, which is the fundamental function of the wholesale market," and ordered, "For the fishermen, establish discipline with a sense of mission and reorganize the entire market operation system." Along with this, President Im emphasized the prompt return to profitability of the market and strengthening its role as a public market.

A representative of the fisheries cooperative stated, "President Im's recent actions reflect a sense of crisis and the awareness that the role of raising fishermen's receiving prices has been insufficient," and added, "Based on the recent results of on-site communication by President Im and the executives, we plan to actively promote economic projects and distribution innovation."

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