Jeju Air's 15th Anniversary, Presents Three Major Tasks Including 'Safety and Customer Orientation'
"Reflection Needed on Qualitative Indicators Rather Than Quantitative Growth"
[Asia Economy Reporter Yoo Je-hoon] Jeju Air, celebrating its 15th anniversary, has presented three major tasks including the advancement of its safety operation system, establishment of a customer-oriented mindset, and reexamination of core values. On the morning of the 22nd at 9 a.m., Jeju Air held a 15th anniversary ceremony at the Korea Airports Corporation Sky Hall in Gangseo-gu, Seoul, and announced these three major tasks for 2020.
President Lee Seok-joo stated, "Leaving behind 15 years of success as a market pioneer, it is time to start a new challenge to lead the low-cost carrier (LCC) industry once again in the changed business environment of the 2020s," adding, "From now on, it is necessary to reflect on qualitative indicators rather than quantitative achievements from a future-oriented perspective."
Accordingly, Jeju Air decided to first advance its safety operation system. To this end, the scope of joint training between cabin and flight operations (JCRM) will be expanded to include the Maintenance Headquarters and Flight Control Headquarters to enhance mutual understanding and enable organic response in case of incidents. Additionally, the number of in-house quality inspectors in the Cabin Headquarters will be increased, and focused inspections on new and high-risk routes will be conducted regularly to ensure flight safety within the cabin.
To establish a customer-oriented mindset, the CEO's position will be redefined as the Chief Customer Officer (CCO), and a Guerrilla (GF) team will be formed to reflect customer demands in actual operations, aiming to improve customer satisfaction. Furthermore, based on five core values?safety, low cost, teamwork, trust, and challenge?Jeju Air plans to promote tasks such as advancing the safety operation system and building a customer-oriented mindset.
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A Jeju Air official said, "Putting behind the memories of 15 years of success, it is necessary to rearm with the LCC spirit centered on core values to establish itself as a leading LCC company even in the changed environment of the 2020s," adding, "We will achieve new innovations in 'safety' and 'customer orientation' to satisfy passengers and make another leap forward in 2020."
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