Trot Syndrome Triggered by Yoonsanseul... Genie Music Streaming Up 74%
Trot Streaming Up 74%
Genie Music Launches New Trot Chart
"One Night," "Sarang-ui Jaegaebal" Popular
[Asia Economy Reporter Koo Chae-eun] Last year, the most loved trot songs on Genie Music were Yusansul's "Sarang-ui Jaegaebal" and Hong Jin-young's "Oneulbame." It was also found that trot streaming increased by 74% compared to the previous year.
On the 22nd, KT-affiliated Genie Music announced the launch of a new trot chart. This chart will be released daily, showing the top 100 rankings. According to Genie service big data analysis, streaming usage of the trot genre increased by 74% compared to the previous year. The trot songs that entered the daily top 200 chart most frequently last year were Hong Jin-young's "Oneulbame" and Yusansul's "Sarang-ui Jaegaebal."
A representative from Genie Music explained, "The viewers' positive response to trot survival broadcast programs and increased interest in Yoo Jae-suk's activities have led to an explosive increase in trot music consumption."
Cho Hoon, CEO of Genie Music, said, "Recently, people in their teens and twenties tend to find and listen to trot music that suits their style, while those in their forties and fifties enjoy songs by trot singers from broadcast programs as well as established trot singers broadly." He added, "Genie Music will quickly reflect customers' enthusiasm for trot in its services and plans to introduce various trot songs through the trot daily chart and Genie Magazine."
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Genie Music is holding the "2020 Trot Golden Age, Trot Chart Launch" event until February 4th, where participants who write their favorite trot singer and song title will be entered into a draw to receive gifts. Detailed information can be found through the Genie app. Additionally, on the Genie event page, trot songs curated into four themes for enjoying the return trip during the holidays are publicly available. Themes include trot that excites with medleys by Jang Yoon-jung, Hong Jin-young, and Song Ga-in, traditional trot loved for decades, and new trot introduced through trot broadcast programs, allowing users to select and enjoy according to their preference.
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