Trailblazer Launches Large-Scale Marketing Campaign

[Asia Economy Reporter Kiho Sung] Korea GM announced on the 22nd that it will launch a large-scale marketing campaign in line with the release of the Trailblazer.

First, among customers who apply for a Trailblazer price consultation through the official Chevrolet website, 2,020 people will be selected by lottery to receive a Starbucks Americano gifticon.

Additionally, among customers who complete a contract and delivery within a limited period after the price consultation, a lottery will offer the chance to participate in a special program with Manchester United in the UK, along with generous prizes such as an Apple Watch 5 and Apple AirPods Pro.

Furthermore, for customers who want to see and test drive the actual Trailblazer, a nationwide tour will be held sequentially from the 23rd, ahead of the Lunar New Year holiday, until the 2nd of next month, exhibiting the Trailblazer at major locations with high foot traffic nationwide, including Seoul, Incheon, Gwangju, and Bundang.

Customers can apply for a test drive at the nationwide exhibition tour event sites and receive detailed explanations about the vehicle’s features and purchase consultations from professional car managers accompanying them.

More detailed information about the marketing campaign, including the price consultation event, vehicle exhibition schedules, and locations, can be found on the official Chevrolet website.

Meanwhile, the Trailblazer is an SUV model positioned between the compact SUV Trax and the mid-size SUV Equinox, released in three designs, and is scheduled to begin full customer delivery at the end of January.

This content was produced with the assistance of AI translation services.