Toyota Dreams of Revival Domestically... Launch of Sports Car GR Supra

First New Sports Car of the Year GR Supra Released
New Model Launch After 8 Months Since Boycott
Equipped with 3.0L Inline 6-Cylinder Engine... Maximum Output 340 Horsepower

[Asia Economy Reporter Suyeon Woo] Japanese car brands, which had been shrinking due to the boycott movement, are stretching out as they prepare to resume domestic operations. Among Japanese car brands, Toyota is the first to break the long hiatus and aims to revive its presence in the domestic market with the launch of the sports car 'GR Supra.'

On the 21st, Toyota held the official launch event for the authentic sports car GR Supra at Connect2, an automotive culture space located in Jamsil, Songpa-gu, Seoul, and officially started sales. This is the first time Toyota has introduced a new car to the domestic market in eight months since the boycott movement in July last year.

Toyota had a hiatus in new car launches after releasing models such as the Lexus UX (March), Toyota RAV4 (May), and New Prius (June) in the first half of last year. Due to the impact of the boycott, sales of Japanese cars dropped by about 19% last year, with Toyota experiencing a significant decline of 36% due to its high sales volume the previous year.

Takemura Nobuyuki, President of Toyota Korea, is taking a commemorative photo at the launch event of the sports car GR Supra held on the 21st at Connect2, an automotive culture space in Jamsil, Songpa-gu, Seoul. Photo by Toyota Korea

The GR Supra introduced on this day is the 5th generation authentic sports car revived after 17 years since production ended in 2002. It is equipped with a 3.0ℓ inline 6-cylinder engine delivering a maximum output of 340 horsepower and a maximum torque of 51 kgf·m, with an official fuel efficiency of about 9.7 km/ℓ on a combined basis.

It features an optimal combination of three elements?wheelbase, tread (tire contact patch), and center of gravity?suitable for sports driving, providing stable handling and cornering. Nobuyuki Takemura, President of Toyota Korea, who attended the event, said, "We hope you experience the joy of sports driving with the GR Supra, which allows you to feel the true pleasure of driving."

Toyota plans to launch four new models in the first half of this year and resume aggressive marketing. Starting with the GR Supra launched on this day, Toyota will sell a limited edition of 200 units of the mid-size sedan Camry’s sports edition XSE model in mid-February, and in mid-March, it will introduce the Prius all-wheel-drive model and the Prius C crossover.

This content was produced with the assistance of AI translation services.