[Photo] Starbucks and BTS "Supporting Youth Dreams... Shining Stars"

[Asia Economy Reporter Lee Seon-ae]Starbucks Coffee Korea will run the ‘Be the Brightest Stars’ campaign supporting the dreams of Korean youth from the 21st to February 6th, featuring various products in collaboration with BTS.

Since the beginning of 2020, Starbucks has been conducting a New Year promotion themed ‘Be the Brightest Stars.’ Through collaboration with BTS, who have a positive influence across society, Starbucks aims to deliver a message of empathy and hope to the youth, the future of Korea, that ‘You are a star shining just as you are.’

During the campaign season, a portion of the sales revenue from items collaborated with BTS will be used to establish a fund, which will be donated to support the ‘Youth Independence Project’ in partnership with the Beautiful Foundation.

In this campaign, Starbucks will launch five food items including the purple-colored drink ‘Blooming Purple Bangsaw,’ ‘Purple Star Cupcake,’ and ‘Purple Star Pound,’ along with six MD products such as mugs, glasses, pouches, and keychains.

This content was produced with the assistance of AI translation services.